Vape and e-liquids case study

Turned away across the board, then set up properly

A vape and e-liquid retailer came to eCom Pay after being turned away across the board and left with frozen funds. Experienced underwriters processed the application properly, placed the business on specialist acquiring that understands the sector, and got them taking card payments again, safely, with next working day settlement.

In brief Vape and e-liquidsFrozen funds resolvedSpecialist acquiringNext working day settlement
Vape and e-liquid retail products on display in a UK vape shop

24 hrs

approval, once documents are in

150+

currencies processed

4.4

Trustpilot rating

2010

processing payments since

Recently approved: Vape retailerRecently approved: Online pharmacyRecently approved: Dessert and food brandRecently approved: Automotive parts sellerRecently approved: Takeaway and ordering siteRecently approved: Travel agencyRecently approved: CBD storeRecently approved: Forex platformRecently approved: Crypto merchantRecently approved: Subscription boxRecently approved: Salon and bookingsRecently approved: Adult and datingRecently approved: Vape retailerRecently approved: Online pharmacyRecently approved: Dessert and food brandRecently approved: Automotive parts sellerRecently approved: Takeaway and ordering siteRecently approved: Travel agencyRecently approved: CBD storeRecently approved: Forex platformRecently approved: Crypto merchantRecently approved: Subscription boxRecently approved: Salon and bookingsRecently approved: Adult and dating
The situation

Where they were when they came to us

Every case study starts the same way, with a good business and a payment setup that no longer fits it. This is what the picture looked like on day one.

Turned away across the board

The retailer sold compliant, age-verified vape and e-liquid products, yet application after application came back with the same answer. Automated decision engines flag the whole category before a human ever reads the business, so a legitimate retailer could not get a fair review anywhere.

Funds frozen mid trade

When an account was finally opened, funds were frozen once the sector became clear, with stock paid for and money the business had already earned sitting out of reach. Cash flow, supplier relationships and restocking all took the strain at once.

No one to actually talk to

Every attempt to resolve it ran through ticket queues and template replies. Nobody on the other side knew the business, the products or the compliance work already in place, so nothing moved.

What we did

How the application was processed and placed

Experienced underwriters reviewed the business properly, shaped the account around how it actually trades and placed it on specialist acquiring. Step by step, this is what changed.

01

The business was reviewed properly

Experienced underwriters sat down with the actual business. Age verification, product compliance, trading history and how the store really operates, all reviewed by people who understand vape retail rather than a category code.

02

The application was handled by experienced underwriters

The application was shaped around the evidence and presented properly, with the compliance work the retailer had already done put front and centre instead of ignored.

03

Placed on specialist acquiring

The account was placed on specialist acquiring that understands the sector, underwritten up front so there are no surprise freezes later. What is agreed at approval is how the account behaves in month six.

04

Switched on with support behind it

Processing went live with next working day settlement, a personal account manager and a UK team on the phone around the clock. The retailer sells, the money lands, and someone answers when it matters.

Vape and e-liquid retail products on display in a UK vape shop
The outcome

Where they are now

  • Processing again, safelycard payments running on an account built for vape retail, underwritten properly from day one
  • No surprise freezesbecause the sector was understood and underwritten up front, not discovered later
  • Money that lands next working daytakings settle the next working day, so stock and suppliers are paid on time
  • A named person who knows the accounta personal account manager instead of a ticket queue
Check your approval odds
Account review, vape retail
Sector reviewed by underwriters ✓
Age verification evidenced ✓
Surprise freezes none
Settlement next working day ✓
Status processing
Next working day settlementUK team around the clock

Written by the eCom Pay team. Reviewed August 2026. Last updated August 2026.

Trading in a specialist sector deserves a specialist setup

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